Shanda, Netease, Jinshan completed a self-developed and so the initial layout, by contrast, suddenly confronted with "weaning" NINETOWNS in independent research and development is facing great challenges.
NetEase Announces "Star Wars: The Old Republic," the sole agency in the media the cusp of Ninetowns, has not yet published an official message to the outside world left to the imagination. Loss of "Star Wars: The Old Republic" NINETOWNS, desperation began to bet on its own product development and expansion, so the ninth city gradually come to the stage R & D Center, have taken up the task.
Unfortunately, in virtue of "Star Swtor Credits Swtor Credits Wars: The Old Republic" expansion, the NINETOWNS banner seems to have regained self-developed late. "Daily News" that, at present Shanda, Netease, Jinshan and other competitors have completed the initial layout of self-developed online games, and has formed a series of production capacity. By contrast, suddenly confronted with "weaning" the independent research and development NINETOWNS facing enormous challenges.
Independent research and development has lagged behind rivals
"I still want to believe, the company has lost the" Star Wars: The Old Republic, "the agency." Face the press, 28-year-old Wu Yue (a pseudonym) a look of confusion. Ninetowns has been serving his first four years, has been for the "Star Wars: The Old Republic" to do work behind the scenes, but now these efforts are wasted by.
"In the past few years, Ninetowns light weight agent research and development services in the total number in the thousands Ninetowns level, but the scale of its own less than a hundred R & D team; a lot of manpower and material resources are put into the" Star Wars: The Old Republic, "the maintenance and service on. "NINETOWNS in a game once in a former maintenance employee, told reporters.
A person close to NINETOWNS Ming (a pseudonym) told reporters, as "Star Wars: The Old Republic" in the income account for a large piece of Ninetowns, so put on a tilted normal.
Loss of "Star Wars: The Old Republic" NINETOWNS, the need for human and strategic adjustment of its business segments. The ninth city R & D Center (The9DevelopmentCenter, called TDC) of the gradual expansion, R & D transformation to become Ninetowns signal.
TDC was founded in July 4, 2011, was NINETOWNS known as "China's first online game R & D center." But in fact swtor before, several online game giant's own research and development has water from the wind. Game Industry Annual Conference 2011, the data revealed that during the year to the year 2011, online income, self-developed games up to 11.01 billion yuan, the agent game is only 7.37 billion yuan. At that time, the top four online companies, the market share behind Ninetowns Shanda, Netease, Tencent has three self-developed products giant.
"And have a grand platform for online game operators, and has a strong user base Tencent different Ninetowns profit model is too simple, once the agency model is threatened, Ninetowns will face a severe test." Observed one senior internet Shi Hongbo said.
Obviously, Ninetowns hopes a change situation, from a simple online proxy mode to both the agent and self-dual structure.
It is understood, TDC's size has grown this year, the team less than a hundred people from the previous grow to about 300 now, and this year may reach 500 people. Ninetowns also offered to raise TDC's expansion will be in 3 years in succession to the TDC funds invested 3 billion yuan.
Through the channel have been through "growing pains"
Ninetowns plans are, by virtue of its own brand and channel marketing experience, independent research and development to make up the short board, as soon as possible through "growing pains."
This year in March, Ninetowns Announces casual online games, "Audition 2," the version number, is intense preparations for the game on the line; its agents EA's "FIFAONLINE2" has also been in the last beta. Ninetowns will take the two casual games pulled one back to make up for "Star Wars: The Old Republic," the loss caused by the user. In independent research and development, web game "Jiuzhou Wars" After three rounds of closed beta on March 31 after the line was Ninetowns high hopes fighting game "Three Star" will also be on the line in June.
Shi Hongbo observed that people, through a proxy "Star Wars: The Old Republic" accumulated in the channel and the brand is still ahead of second-line gaming NINETOWNS business advantage, "Ninetowns is still ample cash flow, has a large online community of talents, which very good for its transformation. "NINETOWNS an insider said," many channels to cooperate with us for many years, the two sides is not a problem of communication, which promote the new game adds a lot of advantage. "
In addition In addition, according to Chen Ming said, TDC also intends to operate a joint approach "each other", and the channel partners and the promotion of cooperation, sharing game proceeds. Earlier media have been disclosed, NINETOWNS online giant partners, including a grand, this Ming said the two sides are still to be confirmed. In addition, with the SNS (social networking) to promote cooperation in the game are TDC's planning list.
"Star Wars: The Old Republic" agency changed hands, Ninetowns will face the threat of short-term earnings decline, and its independent research and development is a timely follow-up two games industry has become the focus of attention. The industry analysts believe that NINETOWNS in early stages of R & D capability, new games can cause much reaction reservations required. "Ninetowns actually already aware of their over-reliance on" Star Wars: The Old Republic ", and self- Although R & D, "got up early," but not always implemented because, now falls behind similar companies. "
Insiders also believe that, although independent research and development costs are lower than agents, but independent research and development if the player does not pass the test, you could pre-investment "bad deal" is very risky, and there have been several independent research and development NINETOWNS "halfway" in precedent.
Details or discuss the transfer of key
NetEase and Blizzard has released "Star Wars: The Old Republic," the news agency easy to master after Ninetowns continued silence. Has publicly reported that the staff NINETOWNS Jun Zhu, chairman of the General Assembly, said, "Star Wars: The Old Republic," there may be overturned, but not this NINETOWNS official explained.
Ninetowns choose silence, so that "Star Wars: The Old Republic" players rather worried. Easy to master the game agency, the two sides during the transition to ensure that users can save the complete data, the transfer can be smoothly carried out, the interests of all players involved. At present the relevant details have not been announced, but insiders familiar with the matter believe that these issues should be negotiated at this stage NINETOWNS focus and Netease.
Despite the loss of "Star Wars: The Old Republic," the agency, but announced no layoffs Ninetowns is still action. March, Ninetowns has also announced that swtor will invest heavily to push more than a thousand personnel recruitment.
At the same time, access to "Star Wars: The Old Republic" power of attorney NetEase began intensively recruiting, not far away from the Zhangjiang NINETOWNS Expand recruitment base camp, which NINETOWNS existing operations team is no small temptation.
"Now quit talking about, in a very sensitive internal NINETOWNS." Wu Yue told reporters. It is understood that the beginning of the entry, Ninetowns majority of staff have signed the relevant agreement with the competition. Not only that, Ninetowns said, will give the "Star Wars: The Old Republic" operations teams the opportunity to provide reorientation. "But the" Star Wars: The Old Republic "team among the majority of people are waiting to see if someone can make better chips, many people will not refuse." Buy Swtor Credits Buy Swtor Credits Wu Yue said.
According to earlier media reports, Jun Zhu option form will be used to retain key employees. This company an insider said, "of human resources for the online games company, is the most important, we will not easily lay off. NINETOWNS the most difficult in 2011 when members are not cut off, in order to retain all Jun Zhu, mobilize people to play football is not a rumor. "
The loss of "Star Wars: The Old Republic" This is the first "cow", how to maintain the existing scale, "we feed the child" has become a problem before on Jun Zhu.
Synchronous broadcast
Clearing the channel volume down wait Dianka Swtor
Every time there was a reporter from Shanghai Yuan Yuan
"Star Wars: The Old Republic" easy to master lead to a channel concerns. Learned that in the "Star Wars: The Old Republic," the news agency transmitted Netease, due to the transfer mode is not yet clear, "Star Wars: The Old Republic" point card turnover has dropped, the majority of the channel into the clearance procedures are to stop the purchase.
Star Wars: The Old Republic players in Shanghai Xiao Cao said, "The recent need to recharge my account, but the" Star Wars: The Old Republic "exchange agent by the news of NetEase, we compare the uncertainty was, is not able to continue to buy point card to recharge? "
For these questions, the news from Ninetowns side, "said Star Wars: The Old Republic" Dianka recently still used, but for how long the trial period, when to stop shipments, Ninetowns has not made swtor clear.
"Recent" Star Wars: The Old Republic "point card turnover decreased slightly, we contacted almost all of the channel to stop the" Star Wars: The Old Republic "point card of the stock. Because the situation remains unclear, we are worried about can not be processed after accumulation point card . "relevant persons channel Jun Wang told reporters.
The source also said, "The current market demand is slowing down does not appear, the majority of the channel is clear the current inventory stage only, the market's point card has yet to decline in value of Ninetowns. However, there is no respect Ninetowns how to deal with on the point card notice issued, we are also waiting for news. "
NINETOWNS and Netease yesterday none of the relevant parties to make this description, both sides said the long program, but the time has yet to be announced.
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